ShepherdUX

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Services

Interfaces people can use on the first afternoon

Interface and product design is the work of deciding what software does, in what order, and what each screen has to say, so a person can finish the task without being taught. This studio draws the loop first, then the screens, the forms and the design system, and hands your developers something buildable. It runs as a subscription at USD 3,200 a month, one request at a time, or a booked day at USD 650.

What it is
Flows, screens, forms and a design system for software people use at work
Who it is for
Founders mid-build, operations teams outgrowing spreadsheets, and dev shops without a designer
Where it starts
USD 3,200 a month, or USD 650 for a single studio day
Turnaround
One request at a time, back in 48 to 72 hours

What it is

Interface and product design is the work of deciding what a piece of software does, in what order, and what each screen has to say, so a person can finish the task in front of them without being taught first.

It starts before the screens. The first thing drawn is a loop: how somebody arrives, what they finish on the first afternoon, what brings them back. Screens come out of that loop rather than out of a feature list, and there are fewer of them than the list implied.

Handover is that flow, the screens that carry it, every state they can be in, the forms field by field, and a design system small enough to hold in one head. Where the build is here too, the same person writes the front end.

Who it is for

Founders with a build under way and no designer on it, which is the common one: the developers are shipping, the screens are accumulating, and nobody owns the question of whether the thing makes sense. Operations teams who have outgrown a spreadsheet and are commissioning an internal tool. Development shops that build well and want a design pair of hands.

Then the businesses whose interface is the whole transaction: hotels and clinics taking bookings, service companies whose enquiry form is the product, small shops where the checkout is where the money is taken or lost. That is often one flow rather than a whole application, and a studio day is the right size.

What it costs

Two prices, published so you can rank this studio against others before you write. There is no hourly rate here or anywhere on the site, because it makes working quickly a penalty.

Interface and product design. Rates as of 5 September 2026.
RungPriceWhat it includes
Design subscription USD 3,200 a month (about AED 11,750) One request at a time, back in 48 to 72 hours. Screens, flows, forms, prototypes, a design system, revisions. Pause any month and start again at the same rate.
Studio day USD 650 (about AED 2,400) One booked day on one problem: a flow drawn end to end, a form rebuilt, or a screen taken apart and put back together with the reasons written down.

USD is the anchor on every quote and invoice. The figure in parentheses is the same price in dirhams at the pegged rate of 3.6725 to the dollar, one local equivalent rather than a currency list, correct as of 5 September 2026. Prices exclude any VAT, sales tax or withholding your own country applies to imported services.

There is no third number for interface work sold as a fixed project, and inventing one would be worse than leaving the gap visible. That work is quoted with the build it belongs to, from the rungs on the services page.

Form design, which is most of the job

Most software is a form wearing a product for a coat, and most abandoned tasks are abandoned inside one. The rules here are unglamorous, applied every time, and the three forms on this site were built to them.

  • One column, labels above the fields, and no placeholder standing in for a label: it goes the moment somebody types.
  • The fewest fields that let the work happen, and a reason that can be said out loud for each survivor.
  • Validate when a field is left, not on every keystroke, and word the error as what to do next.
  • Never clear what somebody typed. A form that empties itself on an error is abandoned on the second attempt.
  • Correct autocomplete and inputmode attributes, so a phone keyboard shows digits and the browser fills an address.
  • Every control reachable from the keyboard, a visible focus ring, and the whole thing usable at 200 percent zoom.

Booking and checkout flows

A booking flow is a sequence of promises, and the order matters more than the styling. Show availability before asking who somebody is: a person made to register only to find out you are full does not come back. Hold the slot while they finish, and say for how long. Put the total, including whatever arrives at the end, on screen before the payment step.

Guest checkout stays available, because forcing an account in order to buy is a tax on the buyer for the seller's convenience. The confirmation has to survive being read on a phone three weeks later, so the date, the amount and the way to cancel are in the text, not only in a picture. Where the flow crosses a payment provider or a property system, it is designed against what that system does, not its marketing page.

Working with your developers

The handover is written for the person who has to build it. Annotated screens, a token set for type, colour and spacing, every state enumerated: empty, loading, partial, error, permission denied, and the case where a name is forty characters long. A component list that separates the new from what exists, so the estimate is an estimate rather than a guess.

Where it is useful that handover is a working front end in HTML and CSS instead of a picture of one. This studio builds as well as draws, so no translation step is left in which the spacing quietly changes, and I will read a pull request and say where the build drifted.

How it runs

  1. You write what the software is for, on the brief card below: who uses it, and what they need to finish.
  2. I reply in writing, usually inside a day, with what I think the work is and whether it wants the subscription or a day.
  3. One call, thirty minutes, for the parts that do not survive being typed, then a quote or a start date.
  4. The loop before the screens. The flow is drawn and agreed first, the assumptions written down so they can be proved wrong later.
  5. Requests, one at a time, back in 48 to 72 hours. You review as the work is drawn rather than at a reveal, and revisions belong to the request.
  6. Handover. Files, tokens, states, the component list, the rights, and the decisions in writing, so the next person can carry it without ringing me.

What it has proved

Not yet what a page like this usually claims. There is no client interface engagement here with a measured before-and-after, so there is no conversion figure and no chart. The Search Console exports on the other service pages measure sites, not interfaces, and borrowing them here would be dishonest. What stands in for them is work you can open.

  • Lantern. A CRM built for six beds, not six hundred: a small hospitality operation's day on one screen, useful on the first afternoon without training. At lantern-beige.vercel.app/app.
  • The three forms on this site. The statement form, the step form and the brief card, all shipped, all testable before you pay anything.

Lantern is a demonstration rather than a measured engagement, and its claims are product claims with no measured series behind them, as this studio's research note 07 records in section 2.5. It proves the thing exists and works, not that it moved a number in a business.

Who it is not for

If you want screens by Friday against a finished specification, and the only open question is which shade of blue, this is the wrong studio. The value here is in arguing about the flow first, and a job with no room for that argument is one for somebody faster.

It is also wrong for teams who need a designer in a daily stand-up, or several requests moving at once. One person works on one request at a time by design. If your month needs four things in parallel you need a team, and I will say so.

Questions people ask before they write

You are a designer, not a product person.

The first artefact on most of these jobs is a loop drawn as a diagram, not a screen: how somebody arrives, what they finish on the first afternoon, what brings them back. Pricing, trial limits, onboarding email and the order of the first three questions a new user is asked are design decisions, settled in writing before a screen is drawn. If you have a product lead who owns that, I draw to their loop.

Can you work with our developers?

Yes, and that is the common shape. Your team gets annotated screens, a token set, every state written out, and a component list separating the new from what already exists. Where it helps the handover is a working front end rather than a picture of one, and I will read a pull request and say what drifted.

What actually happens in a month of the subscription?

One request is in flight at a time and comes back in 48 to 72 hours, so the month is shaped by how fast you review rather than by a deliverable count. A typical one is a flow drawn and revised, a handful of screens, and the system entries that keep them consistent.

We want a fixed project, not a subscription.

Then it is quoted with the build it belongs to, from the rungs on the services page, because a design that is never built is half a job. No project price is printed here, and I would rather leave the gap visible than publish a number I cannot stand behind for your scope.

Do you do research, or only screens?

I read what you already have before I draw: support tickets, the questions sales gets asked twice a week, session recordings, the analytics already being collected. Where there is nothing to read I design against a stated assumption, written down as one, so it can be proved wrong later.

Who owns the files, and what happens if we stop?

You own the output and the rights transfer with it, subscription or day. The files, the tokens, the component list and the written decisions go with you, because a design system nobody can explain is a liability. Stopping is a message: no notice period, no exit fee.

Sources

  1. Lantern, a working demonstration CRM built by this studio, at lantern-beige.vercel.app/app, read on 5 September 2026.
  2. Claim marking for Lantern as a product claim with no measured series, ShepherdUX research note 07, section 2.5.
  3. Pricing benchmarks and buyer behaviour, ShepherdUX research note 18, September 2026, drawing on published agency and freelance rate surveys.
  4. United Arab Emirates dirham pegged at 3.6725 to the United States dollar, Central Bank of the UAE, rate as of 5 September 2026.

Let's write the brief.

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What matters most

Before you write

Asked and answered.

What does ShepherdUX actually do?

Design, build and growth, the whole stack: brand identity, interfaces, full websites and apps, editorial blogs, full-stack SEO, Google and Meta ads, and custom CRMs with whatever integrations the work needs. You can hire one layer on its own. The practice exists because the layers work better when one pair of hands holds all of them.

Does the SEO cover AI search as well as Google?

Yes, and it has for a while. Everything is written answer-first, with entities spelled out and facts a machine can lift whole, so it ranks in Google and gets quoted by AI assistants. On one client, AI assistants now deliver roughly one booking in twelve.

What does a project cost?

It depends on what the work is, which is why the brief above asks for a budget instead of quoting one blind. Small fixed pieces exist, and so do monthly programmes. Either way you get a written plan with a price on it before anyone commits to anything.

Can you take over a site somebody else built?

Yes - it is one of the most common ways in. The first step is an audit rather than a rebuild: on one recent client, the audit found Google had never crawled twenty-five of the site’s most important pages. What happens next follows from what the audit finds, not from a package.

Where is the studio based?

The work is remote and always has been. Current and recent clients run from Orlando and Tampa Bay to Karachi, and every one of them is measured the same way, in their own Google Search Console. Distance has never once been the problem.

How will I know the work is working?

You watch it move in numbers you own: Google Search Console, your analytics, your inbox. The portfolio on this site draws its graphs from clients’ real Search Console exports - that is the standard of evidence the work is held to, here and everywhere.

Or write to hello@shepherdux.com, or send a message on WhatsApp. One person reads these, and answers most of them the same day.