Services
An editorial programme, run to a framework and measured
An editorial programme is a run of blog posts planned, written, illustrated and published to a fixed framework, then measured in Search Console rather than counted in a spreadsheet. One illustrated post is USD 350, four posts a month USD 1,300, and eight posts with a quarterly long-form guide USD 2,400. The same person picks the subjects, writes the words and draws the artwork.
- What it is
- Planned, written, illustrated and measured blog posts, run as a programme
- Who it is for
- Firms selling across borders, catalogue businesses, local service firms and people whose name is the business
- Where it starts
- USD 350 for one post, 1,300 a month for four, 2,400 a month for eight
- Turnaround
- A written reply usually inside a day, the calendar agreed before any post is commissioned
What it is
An editorial programme is a run of posts planned, written, illustrated and published to a fixed framework, then read back off the Search Console series rather than counted in a spreadsheet. It is not a blog post ordered one at a time.
The framework is the part that is bought. Subjects are chosen as hubs and clusters rather than as a list, so posts point at each other and at the pages that make money. Each post is assigned a narrative shape and an opening hook before a sentence is written, and the shapes rotate so that thirty posts do not read as one post thirty times. Every draft then goes through a gate of blocking checks before it can be published: the checks are automated, they are the same for every post, and a post that fails one does not go out.
Artwork is drawn for the post rather than bought from a stock library, which is what stops a programme looking like every other programme in the same results. Internal links, headings, the meta description and the schema are part of writing the post rather than an optimisation pass sold afterwards, and the post is registered in Search Console on the day it goes live.
Who it is for
Four kinds of buyer. Firms selling across borders in English who need the writing to sound like a person from the market they are selling into. Catalogue businesses, where guides and comparisons are the only way most of the range is ever found. Local service firms who need city and question pages that a search engine can tell apart. And people whose name is the business, authors, consultants and architects, for whom the writing is the product sample.
It also suits the owner of a blog that has stalled. That is usually not a writing problem. It is a hundred posts with no hubs, no internal links and no idea which of them are working, and the first month of the programme is spent finding out before anything new is commissioned.
What it costs
These are the content rungs of the studio ladder, published so you can rank this studio against others before writing to anyone. There is no per-word rate, because paying by the word pays for length and the thing that ranks is not length.
| Rung | Price | What it includes |
|---|---|---|
| One illustrated post | USD 350 (about AED 1,300) | A researched post to the framework, drawn artwork made for it, internal links, and the post registered in Search Console. |
| Four posts a month | USD 1,300 (about AED 4,800) | A month of the calendar, four illustrated posts through the gate, refreshes counted against the same four, and a monthly reading of the series. |
| Eight posts a month | USD 2,400 (about AED 8,800) | Eight posts a month plus one long-form guide a quarter, hub and cluster planning, and the internal linking maintained across the whole run. |
| Long-form guide | from USD 900 (about AED 3,300) | One pillar piece: the deep research, the diagrams or drawings it needs, and the cluster of posts around it pointed at it. |
USD is the anchor on every quote and invoice. The figure in parentheses is the same price in dirhams at the pegged rate of 3.6725 to the dollar, given as one local equivalent rather than a currency list, and correct as of 5 September 2026. Prices exclude any VAT, sales tax or withholding your own country applies to imported services.
The editorial calendar
The calendar is made before the writing and it is made by cutting, not by brainstorming. A keyword tree is built for the business, then most of it is thrown away: subjects with no commercial end, subjects the site cannot credibly win, and near-duplicates that would compete with each other. What survives is grouped into hubs, each hub with a pillar piece and a cluster of posts pointing at it.
What you receive is a file rather than a promise: each row carries the subject, the hub it belongs to, the search intent behind it, the narrative shape, the internal links it owes and the month it is due. It is yours from the day it is written, so you can see three months ahead and so another writer could pick it up if the arrangement ever ends.
Refreshing what is already there
A post that reached position eleven is usually worth more than a post that does not exist yet, and the series is what tells you which one that is. Queries a post nearly ranks for, questions it half answers, and pages losing ground month on month make the refresh list, read before new subjects are commissioned.
A refresh here means the same work as a new post applied to an old one: the intent checked again, the structure rebuilt where it drifted, the thin sections written properly, new artwork where the old post has none, the internal links repaired in both directions, and the date changed only where the content genuinely changed. Refreshes come out of the monthly count rather than being billed on top, because a rung that only pays for new posts quietly encourages the wrong work.
How it runs
- You write the brief in a sentence. The card below takes it: what the business sells, who it sells to, and the address of anything already published. Pick the Blog and articles chip.
- I reply in writing, usually inside a day, naming the rung, what the existing site already has going for it, and whether the site itself needs work before any post is worth writing.
- The calendar comes first, before any post. The tree is built and cut, the hubs are named, and you approve the first quarter before a single draft is commissioned.
- Posts arrive on a cadence, through the gate. Draft, drawing, internal links, blocking checks, publish. Nothing waits for a batch review at the end of the month.
- The series is read every month and sent to you in writing, including the flat months, with the refresh list for the month after it.
- Every quarter the calendar is cut again, against what the series shows rather than what was interesting in month one. You keep the calendar, the drawings and the Search Console property whatever happens next.
What it has proved
There are two kinds of evidence here and they are worth keeping apart. The programmes below are my own description of work I did, which is not proof of anything. The outcomes are client Search Console exports, handed over on 28 August 2026, and they show what the sites did after publishing rather than that the framework caused it.
- The programmes, my description. Orlux Rides: 187 posts in ten hubs, cut down from 258, rotating ten narrative shapes and thirteen hooks through an automated gate. ClearQuest Water: 34 posts across nine clusters behind twelve blocking checks. La Soie: 150 posts with four pillar guides live on launch day.
- The outcomes, from the exports. Orlux Rides: 998,307 impressions and average position moving from 75 to 12.5, August 2025 to 26 August 2026. ClearQuest Water: 15 impressions a day in late May 2026 to 507 a day in August 2026. La Soie: average position 6.75 and weekly impressions rising elevenfold, from 147 to 1,650, over 25 May to 23 August 2026.
Three properties in three markets are three data points, not a benchmark, and none of them isolates the writing from the build, the migration or the search work that ran alongside it. There are no testimonials on this site and no star rating in its markup, because it has neither.
Who it is not for
If what you want is volume at the lowest unit price, thirty posts a month against a keyword list, this is the wrong studio. The rungs here buy a framework, a drawing and a measured series on a small number of posts, and against a bulk supplier they will always look expensive per post.
It is also wrong if the site cannot be fixed first, or if nobody on your side can spare an hour to check a technical claim. A programme published onto a broken site, or written about a subject nobody will verify, spends your money on something neither of us would sign.
Questions people ask before they write
A model writes this for free now
It writes sentences for free. It does not choose which subjects are worth writing, draw the artwork, link the post into a hub that already ranks, or read the Search Console series three months later and name the post to rewrite. The market rate for a 1,000 to 1,500 word post is USD 150 to 600, so a post here sits inside that band and is paid for by the framework, the gate, the drawing and the measurement.
How long before it works
Longer than anyone selling this likes to say. On Orlux Rides the month-by-month series is flat for roughly five months before it moves, and then it moves steeply: 302 impressions in August 2025 at average position 75, and 998,307 cumulative impressions at position 12.5 by 26 August 2026. That is one property in one market, not a promise. Judge a programme on the series after two quarters, not after two posts.
Who actually writes the posts
One person, the same one who draws the artwork and built this site. There is no writer pool behind the quote and no account manager between you and the draft. Research tools and models are used the way a spellchecker is used, and the framework, the judgement and the final sentences are mine.
Can you write about a subject you do not know
Only with someone inside your business to check it. The framework handles structure, intent and linking; it does not manufacture expertise. Where a subject is technical or regulated, the programme includes a review pass with your own expert before publishing, and where you cannot spare that, the honest answer is to write fewer posts about the parts you can stand behind.
Do you have to have built the site
No. The programme runs on WordPress, Shopify, Wix, Squarespace and on the Astro panel this site uses. What it needs is publishing access, Search Console access, and a site that is not fighting the posts. If the site is the problem, an audit says so before a single post is commissioned.
What happens if the posts do not rank
The series is read every month and shown to you, including the flat months. If a cluster is not moving by the second quarter the calendar changes: different intent, different shape, or a refresh of what is published instead of more new posts. There is no minimum term, because a programme that has to be enforced by a contract has already failed.
Sources
- Client Search Console exports for Orlux Rides, ClearQuest Water and La Soie, handed over 28 August 2026 (Chart.csv, Queries.csv and Pages.csv in each batch). Post counts, hubs and gate checks are the studio's own record of the work rather than an export.
- Per-post and long-form market rates of USD 150 to 600 and USD 500 to 2,500, and agency content retainers of USD 1,000 to 20,000 a month, ShepherdUX research note 18, September 2026, finding 3.
- United Arab Emirates dirham pegged at 3.6725 to the United States dollar, Central Bank of the UAE, rate as of 5 September 2026.