ShepherdUX

Cookies and storage

Your choices.

What this site keeps in your browser so it works, a page count that keeps nothing there, and the one thing it asks you about.

Needed to run

Your day or night setting, the last few things you searched for, and the answer you give here. They stay in this browser and are never sent anywhere.

Always on

Page count

Ahrefs counts page views: the page, where you came from, your language and screen size. It sets no cookie, keeps nothing in your browser, and cannot tell one visit from the next. Ahrefs holds the count under their own privacy terms.

Always on

Analytics

PostHog counts visits: which pages and cards get read, how far along a world people travel, and where they leave. No account, no name, no adverts, and no tracking across other sites. One first-party cookie and a matching browser store mark a return visit as the same visitor. The count is held by PostHog Inc. on servers in the United States, under their own privacy terms.

ShepherdUX

● A note from the builder

Still being built.

A hand-drawn studio site, growing as you read - new worlds and new entries land week by week, rough edges and all. If something looks unfinished, it probably is.

Get in touch

    Back to the library

    Shepherd's Journal

    Entries

    Every entry in the journal, newest first: build logs, field notes and corrections from a working studio.

    Five worlds, one camera

    A walk through the drawn routes of this site - what each one is, why it scrolls sideways, and the small rule that keeps every one of them moving.

    · 12 min read

    Let's write the brief.

    My name is , and I am with .

    I am here because

    I would like to start , with a budget around .

    You can reach me at .

    Here is the shape of it: (optional)

    ● Before you write

    Asked and answered.

    What does ShepherdUX actually do?

    Design, build and growth, the whole stack: brand identity, interfaces, full websites and apps, editorial blogs, full-stack SEO (also sold as a three-month package at one fixed fee), press releases, Google and Meta ads, and custom CRMs with whatever integrations the work needs. You can hire one layer on its own. The studio exists because the layers work better when the same room holds all of them.

    Does the SEO cover AI search as well as Google?

    Yes, and it has for a while. Everything is written answer-first, with entities spelled out and facts a machine can lift whole, so it ranks in Google and gets quoted by AI assistants. On one client, AI assistants now deliver roughly one booking in twelve.

    What does a project cost?

    It depends on what the work is, which is why the brief above asks for a budget instead of quoting one blind. Small fixed pieces exist, and so do monthly programmes. Either way you get a written plan with a price on it before anyone commits to anything.

    Can you take over a site somebody else built?

    Yes - it is one of the most common ways in. The first step is an audit rather than a rebuild: on one recent client, the audit found Google had never crawled twenty-five of the site’s most important pages. What happens next follows from what the audit finds, rather than from a plan decided before anyone looked.

    Where is the studio based?

    The work is remote and always has been. Current and recent clients run from Orlando and Tampa Bay to Karachi, and every one of them is measured the same way, in their own Google Search Console. Distance has never once been the problem.

    How will I know the work is working?

    You watch it move in numbers you own: Google Search Console, your analytics, your inbox. The portfolio on this site draws its graphs from clients’ real Search Console exports - that is the standard of evidence the work is held to, here and everywhere.

    Or write to pen@shepherdux.com, or send a message on WhatsApp. A person reads these, and answers most of them the same day.

    Services

    What this studio does

    Thirteen services from one studio, and the floor under each of them published. Pick the one you came for.

    None of these quite it? Say what you need in one sentence

    ShepherdUX