Drawn by hand, built to be found.
ShepherdUX is a studio of five across two continents. Every room behind this door is open.
Three places, drawn by hand.
Each one is walked from top to bottom, like a scroll unrolled. They are the finished rooms of the house, and they are open.
- Shepherd’s Journal
A castle library.
Build logs, field notes and readings in history, art and the sky, shelved as books.
Walk the library - Portfolio
A covered bazaar.
The projects, each its own shop on one street, with growth curves drawn from the clients’ own Search Console.
Walk the street - About
A desert at night.A desert by day.
Who the studio is, how it works and what it does not do yet, under named constellations.
Walk the desert
Specimens: the services
Thirteen services, each drawn as the thing in nature that works the same way. Every plate opens its page.
Making
Design that holds: marks, worlds, pictures and screens.
Illustration and motion
Underwing moth. Pattern for the eye, movement for the air.
Inside a build or a guide
Building
Code that carries weight: sites, shops, tools and moves.
Growing
Being found, and staying found: search, answers, posts and press.
Grown in the open
Three clients, measured in their own Search Console. Every figure is read from the exports they handed over on 28 August 2026.
Orlux Rides
Luxury ground transport · Orlando
4,464 clicks from search in the year Average position 75 to 12.5
All 7 readings
- August 2025: average position 75.
- October 2025: average position 62.
- November 2025: average position 58.
- December 2025: average position 30.
- February 2026: average position 22.
- April 2026: average position 10.
- August 2026, to the 26th: average position 12.5.
ClearQuest Water
Water treatment · Tampa Bay
507 impressions a day From 15 a day in late May 2026
All 4 readings
- Late May 2026 · 15 impressions a day · virtually every attributable click is the brand name.
- June · 25 impressions a day · the audit lands: 25 money pages had never been crawled at all.
- July · 186 impressions a day, seven times June · the site starts being seen for more than its own name.
- August · 507 impressions a day · local water guides sit at positions 5 to 12 for Tampa-area searches.
La Soie
Fashion retail · Pakistan
6.75 average position On page one in all 13 weeks of the run
All 13 readings
- Week of 25 May: average position 7.4.
- Week of 1 June: average position 6.9.
- Week of 8 June: average position 6.7.
- Week of 15 June: average position 7.6.
- Week of 22 June: average position 8.1.
- Week of 29 June: average position 7.4.
- Week of 6 July: average position 6.9.
- Week of 13 July: average position 6.3.
- Week of 20 July: average position 6.5.
- Week of 27 July: average position 7.4.
- Week of 3 August: average position 6.9.
- Week of 10 August: average position 6.8.
- Week of 17 August: average position 6.2.
Week by week
147 to 1,650 impressions a week
La Soie · Fashion retail · Pakistan
One pair of leaves for each of the 13 weeks from 25 May to 23 August 2026, read from La Soie's own Search Console. The vine sags where a week fell back and climbs again, and the last week was the best yet.
1,650
The work behind all three is in the portfolio.
Under the floor: the prices
Every service grows from one colony, and every price is published in the rule below. Each fruiting body is a service.
- Brand identity . Often goes with Websites, Illustrated worlds, Illustration and motion, Press releases.
- Websites . Often goes with Brand identity, Ecommerce, Interface and product, Illustrated worlds, Search engines, Migrations.
- Ecommerce . Often goes with Websites, Search engines, Ads, CRM and internal tools, Migrations.
- Interface and product . Often goes with Websites, CRM and internal tools.
- Illustrated worlds . Often goes with Brand identity, Websites, Illustration and motion.
- Illustration and motion . Often goes with Brand identity, Illustrated worlds, Editorial programmes.
- Search engines . Often goes with Websites, Ecommerce, The Speedline, Answer engines, Ads, Editorial programmes, Migrations.
- The Speedline . Often goes with Search engines.
- Answer engines . Often goes with Search engines, Editorial programmes, Press releases.
- Ads . Often goes with Ecommerce, Search engines.
- Editorial programmes . Often goes with Illustration and motion, Search engines, Answer engines, Press releases.
- Press releases . Often goes with Brand identity, Answer engines, Editorial programmes.
- CRM and internal tools . Often goes with Ecommerce, Interface and product.
- Migrations . Often goes with Websites, Ecommerce, Search engines.
Prices from the published ladder, in US dollars. UAE dirhams at the 3.6725 peg, checked 5 September 2026, rounded to the nearest hundred. A fixed quote follows one short call.
The bench
Every look we draw is tried on this bench before it ships: a pairing of type, a palette and a treatment, set on the things a brand is used on. Whatever you choose, every word clears 7:1.
No. 07 · Brand and identity
A mark, a pairing, a palette.
A drawn mark, one typeface pairing, a palette, a two-page use guide, files in every format, the rights assigned to you.
The bench needs JavaScript to change; this is its first look.
From Shepherd's Journal
The journal keeps the working notes: what each build taught, what measured and what failed, shelved beside pieces on history, art and the sky.
Newest on the shelf
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How this site is made
Five worlds, one camera
A walk through the drawn routes of this site - what each one is, why it scrolls sideways, and the small rule that keeps every one of them moving.
A postcard to the studio
A question, a correction or a hello goes on the card, and nowhere but the studio’s inbox. A person reads every one, and the answer usually comes within a day.
A spring in the canyon wall
The page ends where the water comes out of the rock and the moss grows. Search, night or day, and the small print are just below.